Competencies in Context #5: Increasing the Value of Certificates from LinkedIn Learning

By Daniel Hickey and Chris Andrews

The previous post in this series explored LinkedIn endorsements and recommendations. Chris and Dan used those features to locate a potential consultant with particular skills and considered recent refinements to those features. We also explore the new LinkedIn Learning site made possible by the acquisition of Lynda.com. In this post, we explore how endorsements and recommendations might help LinkedIn earn back the roughly $300,000 that they paid for each of Lynda.com's 5000 courses. 

Competencies in Context #4: eCredentialing via LinkedIn Recommendations and Endorsements

by Daniel Hickey and Chris Andrews

In the second post in this series on eCredentialing, Dan discussed how new digital Learning Recognition Networks (LRNs) can simultaneously support the goals of learners, educators, schools, recruiters, and admissions officers. A reader posted a question on that post about how the endorsement practices afforded by these new LRNs build on the existing endorsement practices, like those at LinkedIn. Since its launch in 2002, LinkedIn has grown into the largest digital LRN in existence. So, this is a great question. Dan did some digging using his own network to hunt for someone with very specific competencies, while Chris dug into the recent research and improvements to LinkedIn Endorsements. We also peeked into the new LinkedIn Learning made possible by the acquisition of Lynda.com.